According to CNBC, Twitter will now label political ads and include information about who purchased them and how much they pay for your attention.
Because, your attention is valuable. So is your identity. Right now, services like Twitter make a ton of money on your attention and your identity. This offer is a tiny step towards acknowledging the seamlessness of how your identity makes Twitter money.
So the labeling of political ads will be helpful in helping you and me determine what it is we are looking at — and how much is being spent to get our attention. Because attention is valuable.